A website is a huge asset to a business, and hopefully, your cabinet making business’s website falls into that category. If it does not then there are some ways to resolve any issues, and as the web design experts at www.slinkywebdesign.com.au report, they are often employed by clients to fix websites whose design is faulty rather than completely rebuilding a website from scratch.
What this means that if you feel your website is not performing as it should, you do not necessarily have to tear it down and start again. Instead, if you take a systematic approach to fixing what might be causing the problems, you should arrive at a point where you have covered all the main issues. Here are the main 5 web design improvement you should consider.
Update And Improve The Content
The first place to start is your content. If visitors are not spending any length of time on your website it is most likely due to them believing there is nothing worthwhile to keep them there. Go through all your current content and either update it or re[lace it. In addition, think of new content ideas to add to your website. As well as different subjects you also want to mix up the types of content you add so that there is a variety of text, audio, images, and video.
Give The Graphics A Makeover
The trends with regards to how websites are designed visually change quickly and one of the issues you might be facing is your website looks out of date. Even if it is only a couple of years old, such is the speed at which technology changes, its appearance may have already seem dated. If so, and in keeping with your branding, you might update the theme of your website or have its graphics and layout brought up to date by a professional web design agency.
Ensure Everything Is Functioning Correctly
A website which does not function properly creates a number of problems for the business which owns it. First, it annoys visitors, and many will be all too happy to write poor reviews relating to their poor experience. It also can frustrate your efforts to improve your website’s ranking as Google penalises websites which it sees people leave quickly, which will happen if your website has errors. Again, a web design agency will be able to update the design to resolve these issues.
Make Sure Your Calls To Action Are Effective
If your website looks great, functions brilliantly, and has loads of high-quality content but is still not producing prospects, leads, and customers, then it might mean that visitors are not taking the desired action when they are on your website. The primary cause of this is that they are not being influenced properly. This is done via the sales copy on your website and the calls to action therein. A skilled copywriter will be able to rewrite all of these so that they generate results.
Conduct An Onsite SEO Audit
If you are not seeing the rankings of your website at the level on Google you were expecting, then it might indicate that something is awry within your onsite SEO. The first thing to check is all the internal linking. Next, check all your metadata and update anything which is missing or broken. Finally, it could be one or more of your competitors have improved their SEO, so make the necessary SEO improvements to your website to overcome them, such as more optimised content.